Ikeja has six regions. Consumer characteristics, cultural characteristics, product characteristic, supplier characteristics and medium characteristics could be listed as the main factors. by  Dr. Ahmad Chaudhry, Ph. economy is becoming increasingly cross-cultural, an understanding of how culture influences consumer behaviour by marketers will be crucial, more so that culture is a powerful force in regulating human behaviour. Posted on May 7, 2017 by Andrea. If so, How? Consumers’ cultural background not only shapes their needs and wants, but also influences the way marketing strategies are developed to target market behaviours, attitudes and preferences These are Cultural factors, Social factors, Personal factors, Psychological factors, Economic factors, etc. Ecology is a critical factor in cross-cultural consumer behavior. Sometimes, the marketing strategies that they have followed (in their country of origin) do not have the same result in other countries that have different cultures. ii. The Indians are considerate in making decisions on a product they buy, which affects consumer behavior in relation to the available products in the market. Cross-cultural researchers have recognised culture as one of the most influential determinants of consumer behaviour (Cleveland & Chang, 2009). Cultural Factors have strong influence on consumer buyer behavior. a) Culture Culture is the essential character of a society that distinguishes it from other cultural groups. Review of Subject: Culture is the fundamental determinant of a person's wants and behavior. The Consumer behaviour Cultural factors have a significant impact on customer behavior. Failure to adjust to these differences can result in ineffective marketing or embarrassing mistakes. Cultural influences on Consumer Behavior: Cross-cultural CB. factors that influence consumer behavior in online shopping. Culture. Does Culture Influence Our Consumer Behavior? The information acquired from the results are analyzed and interpreted by the computer packet programs. In this study, the effect of cultural factors on consumer buying behaviour is investigated. Thus, they influence consumer choice more (Kwon Jung, KDI School of Public Policy and Management, 2004). Consumer behavior is not only affected by cultural differences but also demographic differences, such as differences in age, subculture (ethnicity, religion, gender, etc. Consumer buying behaviour is influenced by many factors. A survey was conducted on 1400 people from the different parts of Logos Ikeja. Some of the cultural factors are: i. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. Utilizing Hofstede's framework, the paper argues that cultural dimensions influence consumer decision-making styles. Subculture Many companies have had to adapt to the markets they operate in. Factors Influencing Consumer Buying Behaviour 1072 Words | 5 Pages. Cultural Factors, culture, subculture and social class to be examined under three headings (Durmaz and Jablonski, 2012: 56). Cultural Factors Culture : Culture is the basic factor which determines persons needs, desires and behaviour.Culture is the mixture of physical and non … 2.2 Cultural Factors and Consumer Buying Behaviour Every group or society has a culture, and cultural influences on buying behavior may vary greatly from place to place. 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